Underwrite on KPNO

What is Underwriting?	Who Can Underwrite?
What Does It Include?	What Does It Cost?
Why Underwrite On Radio?	Why Underwrite On Christian Radio?

What is Underwriting?

KPNO is licensed as a non-commercial radio station. The F.C.C. authorizes non-commercial stations to acknowledge gifts or grants from businesses who underwrite specific programs or portions of our programming. Recognition of those gifts on the air is referred to as an underwriting message.

Who can Underwrite?

Businesses, Churches or Organizations who want to support the Christian radio ministry of KPNO by underwriting or sponsoring a portion of our program can receive "on air" acknowledgment of their support through an underwriting announcement.

What does it include?

An underwriting announcement includes:

Name of the business
Address
Phone number
Years in business
Generic list of products and/or services provided

What does it cost?

Morning Weekday Programs: $75 per month+
Morning Weekday Programs: $100 per month*
Afternoon Weekday Programs: $60 per month+
Afternoon Weekday Programs: $85 per month*
Evening Weekday Programs: $50 per month+
Evening Weekday Programs: $75 per month*
Morning Saturday & Sunday Programs: $30 per month ~
Evening Saturday & Sunday Programs: $20 per month ~
- + Programs under 10 minutes
- * Programs over 10 minutes
- ~ All programs

Why Underwrite On Radio?

It reaches people in their home, vehicle and business.
It's mobile, reaching people just before they enter the store.
The production cost is low compared to television.
77% of all adults tune in to radio for more than three hours every day*.

Why Underwrite On Christian Radio?

Christian radio listeners ascribe an incredible amount of loyalty to their station. 20.9% of Christian radio listeners listen exclusively to Christian radio**. For this reason they tend to support those merchants who support their station.
Christian radio is a message-oriented medium. In a day when radio stations are nothing more than background mediums, people tune to Christian radio for the message it conveys.

*Radio Advertising Bureau
**Simmons Market Research

Last Updated: March 29, 2008

109 S. 2nd, Norfolk, NE 68701 | Phone: (402) 379-3677 | kpnofm@kpno.org